{"product_id":"clever-curl-cleanser-1l","title":"Clever Curl · Cleanser 1L","description":"\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003ewhat it is\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eClever Curl Cleanser\u003c\/strong\u003e\u003cspan\u003e \u003cstrong\u003e1L\u003c\/strong\u003e is a hydrating, low-lather cleanser formulated specifically for curly hair. Designed to gently remove dirt, oils, and product build-up while preserving essential moisture for soft, defined curls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith over 90% certified organic ingredients, this sulphate-free and silicone-free formula cleanses without disrupting the natural curl pattern. It helps reduce frizz, soothe the scalp, and maintain hydration, making it ideal for regular use in a curl care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for dry, frizz-prone, or sensitive scalps, this cleanser delivers a clean, refreshed feel without the harshness of traditional shampoos.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003ekey benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eGently cleanses hair and scalp without harsh stripping\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHydrates curls while removing dirt, oil, and product build-up\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLow-lather formula supports moisture retention\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHelps reduce dryness and scalp irritation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCurly Girl Method approved (sulphate- and silicone-free)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSuitable for all curl types, especially dry or frizz-prone hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003ewho’s it for\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIdeal for curly, wavy, or coily hair types (3A–4C) that need gentle cleansing without losing hydration. Perfect for anyone following a Curly Girl–friendly routine or dealing with dryness and build-up.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003ehow to use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFully saturate hair with warm water\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eApply cleanser to hands and distribute through scalp\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMassage thoroughly using fingertips to remove build-up\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRinse and repeat for a second cleanse (recommended)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLet water run through lengths while scrunching to activate curls\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003ewhy you’ll love it\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike traditional shampoos, this cleanser won’t leave curls feeling dry or stripped. It supports long-term curl health by balancing cleanliness with hydration, making it a foundational product in any curl routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003erelated products\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou may also like:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExplore our full range of \u003c\/span\u003e\u003ca href=\"https:\/\/strandrituals.com\/collections\/clever-curl\"\u003e\u003cspan\u003eClever Curl\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eproducts to build your complete routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePair this with the \u003ca href=\"https:\/\/strandrituals.com\/products\/clever-curl-light-conditioner-1l\"\u003eClever Curl Light Conditioner\u003c\/a\u003e for lightweight hydration and improved manageability, or \u003ca href=\"https:\/\/strandrituals.com\/products\/clever-curl-rich-conditioner-1l?srsltid=AfmBOoo9bDdDDpBre3AqNrPHEIwdwstHYjNIbYtVTD-hX59TUbc-E8ay\" title=\"Clever Curl Rich Conditioner 1L | Strand Rituals\"\u003eClever Curl Rich Conditioner\u003c\/a\u003e for heavy hydration and manageability.\u003c\/p\u003e","brand":"Clever Curl","offers":[{"title":"Default Title","offer_id":50900224311594,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2259\/1786\/files\/clever-curl-cleanser-1l.jpg?v=1776864647","url":"https:\/\/strandrituals.com\/products\/clever-curl-cleanser-1l","provider":"Strand Rituals","version":"1.0","type":"link"}