{"product_id":"pure-lamellar-eternity-shampoo","title":"Pure · Lamellar Eternity Shampoo","description":"\u003ch2 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003ewhat it is\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePure Lamellar Eternity Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a targeted bond-repair shampoo designed to strengthen, soften and restore resilience from the very first wash.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts intelligent Lamellar Sea Science Technology uses ultra-fine layers to deliver bond-reinforcing actives precisely to damage-affected areas of the hair, helping avoid unnecessary product build-up on healthier sections.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by patented Molecular Sea Amino Peptide™ and Pure's Organic Certified Complex, it gently removes excess oils and product build-up while reinforcing the hair's internal structure and preparing it for deeper repair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ekey benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eActivates targeted bond repair from the first wash\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps strengthen and reinforce damaged hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGently removes excess oil and product build-up\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps fortify the inner hair structure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eImproves softness and resilience\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps reduce breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePrepares hair for deeper repair treatments\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTargets damage-affected areas of the hair fibre\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for all hair types and textures\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for dry, dull or damaged hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePatented Molecular Sea Amino Peptide™\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLamellar Sea Science Technology\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOrganic Certified Complex\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSulphate Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eParaben Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAustralian Made\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAustralian Owned\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCarbon Neutral\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ewho it's for\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for hair experiencing dryness, dullness, imbalance or early signs of damage and breakage.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSuitable for all hair types and textures, including fine, medium, coarse, straight, wavy, curly and textured hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ehow to use it\u003c\/span\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMassage gently into the scalp and through the lengths to lift away excess oil and product build-up.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRepeat if needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFollow with Pure Lamellar Eternity Conditioner.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePro Tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e For the complete repair ritual, follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly and finish with Lamellar Eternity Leave In Treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003especs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pure Haircare Australia\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eProduct Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bond Repair Shampoo\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHair Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e All Hair Types\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHair Concerns:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Damage, Breakage, Dryness, Dullness, Weakness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bond Repair, Strengthening, Softness, Resilience, Gentle Cleansing\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eKey Technologies:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lamellar Sea Science Technology, Patented Molecular Sea Amino Peptide™\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAdditional Complex:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Organic Certified Complex\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003epH:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4.00 - 6.00\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eFragrance:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ocean Kissed - fresh and coastal with delicate notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVegan:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSulphate Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eParaben Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAustralian Made:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAustralian Owned:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCarbon Neutral:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eavailable sizes\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e300ml\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1000ml (1L)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ewhy you'll love it\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePure Lamellar Eternity Shampoo takes a targeted approach to repairing damaged hair rather than simply coating the entire strand.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts lamellar technology directs treatment towards depleted areas while Molecular Sea Amino Peptide™ helps support damaged regions within the cortex, improving strength, elasticity and cohesion.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result is freshly cleansed hair that feels softer, stronger and more manageable while being prepared for the next steps in the Lamellar Eternity repair ritual.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003erecommended products\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePairs well with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePure Lamellar Eternity Conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e - replenishes and detangles while delivering targeted hydration and repair where the hair needs it most.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBest finished with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePure Lamellar Eternity Leave In Treatment\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e - provides ongoing bond repair, strengthening, hydration and protection against heat, UV and environmental stress.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":52836161650986,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":52836161683754,"sku":null,"price":94.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2259\/1786\/files\/PureLamellarEternityShampoo300ml.webp?v=1791099064","url":"https:\/\/strandrituals.com\/products\/pure-lamellar-eternity-shampoo","provider":"Strand Rituals","version":"1.0","type":"link"}