{"product_id":"pure-lamellar-vitality-shampoo","title":"Pure · Lamellar Vitality Shampoo","description":"\u003ch2 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003ewhat it is\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePure Lamellar Vitality Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a lightweight strengthening shampoo designed to support fuller, healthier-looking hair while gently cleansing the scalp and strands.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by advanced Lamellar Sea Science Technology, its ultra-fine layers help deliver targeted ingredients precisely where the hair needs them without unnecessarily weighing down healthier areas.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with patented Molecular Sea Amino Peptide™ and Pure's Organic Certified Complex, it helps strengthen fragile hair, improve resilience and create the ideal foundation for fuller-looking, revitalised hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ekey benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGently cleanses the hair and scalp\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSupports fuller, healthier-looking hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps strengthen fragile and weakened strands\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eImproves hair resilience\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps reduce breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSupports improved hair condition\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLightweight formula\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWon't unnecessarily weigh hair down\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps improve softness and manageability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for all hair types\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for fine, fragile and thinning hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePatented Molecular Sea Amino Peptide™\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLamellar Sea Science Technology\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOrganic Certified Complex\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSulphate Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eParaben Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAustralian Made\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAustralian Owned\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCarbon Neutral\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ewho it's for\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for fine, fragile, thinning or weakened hair needing additional strength, vitality and support for a fuller-looking appearance.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSuitable for all hair types and textures, particularly hair that feels weak, lacks body or is prone to breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ehow to use it\u003c\/span\u003e\u003c\/h2\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMassage gently into the scalp and through the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRepeat if required.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFollow with Pure Lamellar Vitality Conditioner.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePro Tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e For the complete Vitality ritual, use consistently with Lamellar Vitality Conditioner and the complementary Vitality treatment products to support stronger, fuller-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003especs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pure Haircare Australia\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eProduct Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Strengthening \u0026amp; Volumising Shampoo\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHair Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e All Hair Types, Especially Fine \u0026amp; Fragile Hair\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHair Concerns:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fine Hair, Thinning Hair, Weakness, Breakage, Lack of Body\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Strengthening, Fuller Appearance, Resilience, Gentle Cleansing, Vitality\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eKey Technologies:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lamellar Sea Science Technology, Patented Molecular Sea Amino Peptide™\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAdditional Complex:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Organic Certified Complex\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVegan:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSulphate Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eParaben Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAustralian Made:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAustralian Owned:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCarbon Neutral:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eavailable sizes\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e300ml\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e1 Litre (1L)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ewhy you'll love it\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePure Lamellar Vitality Shampoo combines gentle cleansing with targeted strengthening for hair that feels fine, fragile or lacking in vitality.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts lamellar delivery system helps direct beneficial ingredients towards the areas that need them most, supporting stronger and more resilient strands without creating unnecessary heaviness.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsed as the first step in the Vitality routine, it leaves hair feeling freshly cleansed, revitalised and ready for conditioning while supporting a fuller, healthier-looking finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003erecommended products\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePairs well with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePure Lamellar Vitality Conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e - provides lightweight conditioning and strengthening while helping maintain body and manageability.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBest followed with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePure Lamellar Vitality treatment products\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e - completes the targeted routine for fine, fragile and thinning hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":52836212048170,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":52836212080938,"sku":null,"price":94.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2259\/1786\/files\/Pure-LAMELLAR-VITALITY-SHAMPOO-300ml_ad3fa4e7-0d10-4045-96bc-d297bd16920e.webp?v=1791101987","url":"https:\/\/strandrituals.com\/products\/pure-lamellar-vitality-shampoo","provider":"Strand Rituals","version":"1.0","type":"link"}