{"product_id":"pure-precious-ends-150ml","title":"Pure · Precious Ends 150ml","description":"\u003ch2\u003e\u003cspan\u003ewhat it is\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePure Precious Ends\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is an enriched leave-in finishing elixir designed to repair, smooth and protect dry, frizzy and damaged ends while helping preserve colour and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOrganic Goji Berry Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and Pure’s \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOrganic Certified Complex™\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it helps seal and moisturise the ends while protecting against damage caused by heat styling, sun exposure and chemical treatments. The result is softer, smoother and more polished-looking hair without rinsing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ekey benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHelps seal and protect dry, damaged ends\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooths and softens frizzy hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce frizz and flyaways\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoisturises dry mid-lengths and ends\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps repair damage from heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtects against sun and UV exposure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps protect against chemical damage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps lock in hair colour and reduce colour fade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances softness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves ends looking smoother and more polished\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCan be used on damp or dry hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInfused with Organic Goji Berry Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eParaben free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSulphate free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAustralian made and owned\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCarbon neutral\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ewho it's for\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edry, damaged, frizzy, colour-treated or long hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, particularly when the mid-lengths and ends need additional nourishment and protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's also perfect for anyone regularly exposing their hair to heat styling, sun or chemical treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ehow to use it\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePure Precious Ends\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to clean, towel-dried or dry hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWork through the mid-lengths and ends, concentrating on particularly dry, damaged or frizzy areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLeave in and style as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor dry hair, apply a small amount directly to the ends whenever they need extra smoothing, nourishment or shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003especs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pure Haircare\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eProduct Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Leave-In Finishing Elixir\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHair Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dry, Damaged, Frizzy, Long \u0026amp; Colour-Treated Hair\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHair Concerns:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dry Ends, Damage, Frizz, Colour Fade \u0026amp; Dullness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eKey Ingredient:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Organic Goji Berry Oil\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eKey Complex:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Organic Certified Complex™\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHeat Protection:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eUV Protection:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eLeave-In:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVegan:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eParaben Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSulphate Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAustralian Made:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAustralian Owned:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCarbon Neutral:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eavailable sizes\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e· 150ml\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ewhy you'll love it\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePure Precious Ends targets the part of your hair that often needs the most attention - the ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrganic Goji Berry Oil is naturally rich in vitamins and antioxidants, while Pure’s Organic Certified Complex™ combines plant extracts and oils to nourish and protect the hair. The leave-in formula helps \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eseal, moisturise and smooth damaged ends\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e while protecting against heat, UV and chemical damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's also an easy finishing product for dry hair when you want to tame frizz and add softness and shine without rewashing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003erecommended products\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePairs well with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePure Precious Shampoo \u0026amp; Conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e - for a nourishing routine designed to care for dry, weakened and damaged hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBest finished with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePure Precious Ends\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e after every wash - apply through the mid-lengths and ends before styling for ongoing smoothing and protection.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":53351759970602,"sku":null,"price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2259\/1786\/files\/Pure-Precious-Ends-150ml.webp?v=1793172852","url":"https:\/\/strandrituals.com\/products\/pure-precious-ends-150ml","provider":"Strand Rituals","version":"1.0","type":"link"}