{"product_id":"pure-up-lift-volume-shampoo","title":"Pure · Up.Lift Volume Shampoo","description":"\u003ch2 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003ewhat it is\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePure Uplift Volume Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a lightweight volumising cleanser designed to lift and add fullness to fine, flat or fragile hair without weighing it down.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with Pure's Organic Certified Complex™, its nourishing formula gently cleanses while helping hair look fuller, thicker and more vibrant.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with Organic Buriti Oil, Turmeric Oil and Sunflower Oil, it provides lightweight nourishment, softness and shine while supporting healthy-looking hair and scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ekey benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdds lightweight volume and fullness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps fine hair look fuller and thicker\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGently cleanses without weighing hair down\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLifts flat and limp hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances natural body and movement\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdds softness and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNourishes fine and fragile strands\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps improve manageability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSupports healthy-looking hair and scalp\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for fine, flat or fragile hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOrganic Buriti Oil\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOrganic Turmeric Oil\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOrganic Sunflower Oil\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOrganic Certified Complex™\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSulphate Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eParaben Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAustralian Made\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ewho it's for\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for fine, flat, limp or fragile hair needing more volume, fullness and body without heavy conditioning.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIdeal for hair that becomes easily weighed down or lacks natural lift and movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ehow to use it\u003c\/span\u003e\u003c\/h2\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMassage gently into the scalp and roots until a light lather forms.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRepeat if needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFollow with Pure Uplift Volume Conditioner.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePro Tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Focus the shampoo around the scalp and roots where excess oil and product build-up can weigh fine hair down and reduce natural volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003especs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pure Haircare Australia\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eProduct Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Volumising Shampoo\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHair Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fine, Flat, Limp \u0026amp; Fragile Hair\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHair Concerns:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lack of Volume, Flat Roots, Fine Hair, Lack of Body\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Volume, Fullness, Body, Lightweight Cleansing, Softness, Shine\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eKey Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Organic Buriti Oil, Organic Turmeric Oil, Organic Sunflower Oil\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAdditional Complex:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Organic Certified Complex™\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVegan:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSulphate Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eParaben Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAustralian Made:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eavailable sizes\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e300ml\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e1000ml (1L)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003ewhy you'll love it\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePure Uplift Volume Shampoo gives fine and flat hair noticeable body without relying on heavy ingredients that can weigh it down.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts blend of Organic Buriti, Turmeric and Sunflower Oils provides lightweight nourishment and shine while helping hair appear fuller and thicker.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHair is left feeling fresh, soft and bouncy with natural-looking volume and movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003erecommended products\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePairs well with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePure Uplift Volume Conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e - lightly conditions and detangles while helping maintain fullness, softness and shine.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBest complemented with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePure Finest Volumising Powder\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e - adds extra root lift, texture and volume when styling fine or flat hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure","offers":[{"title":"300ml","offer_id":52842053730602,"sku":null,"price":31.0,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":52842053763370,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/2259\/1786\/files\/Pure-Uplift-Volume-Shampoo-300ml.webp?v=1791176188","url":"https:\/\/strandrituals.com\/products\/pure-up-lift-volume-shampoo","provider":"Strand Rituals","version":"1.0","type":"link"}