Pure · Forever Blonde Conditioner

what it is

Pure Forever Blonde Conditioner is an intensive toning conditioner designed to repair and nourish blonde hair while neutralising unwanted yellow and gold tones.

Infused with Pure's Organic Certified Complex™, its blue/violet pigments help counteract brassiness while restoring softness, strength and shine.

Enriched with Organic Blue Cypress Oil, Shea Butter, Argan Oil and Melon Oil, it helps rejuvenate dull blonde hair while leaving it smoother, silkier and more manageable.

key benefits

• Neutralises unwanted yellow and gold tones

• Helps reduce brassiness

• Brightens blonde hair

• Helps repair and strengthen

• Rejuvenates dull blonde hair

• Deeply conditions and nourishes

• Improves softness and smoothness

• Enhances shine

• Improves manageability

• Suitable for highlighted, bleached and natural blonde hair

• Blue/violet toning pigments

• Organic Blue Cypress Oil

• Organic Shea Butter

• Organic Argan Oil

• Organic Melon Oil

• Organic Certified Complex™

• Vegan

• Sulphate Free

• Paraben Free

• Australian Made

• Australian Owned

• Carbon Neutral

who it's for

Perfect for blonde hair experiencing unwanted yellow, gold or brassy tones while also needing conditioning, repair and nourishment.

Ideal for highlighted, bleached and natural blonde hair that needs improved softness, strength, shine and colour clarity.

how to use it

1. After shampooing, apply Forever Blonde Conditioner to clean, damp hair, focusing on the mid-lengths and ends.

2. Distribute evenly using fingers or a wide-tooth comb.

3. Leave on for 1–3 minutes, adjusting the timing depending on the desired level of toning.

4. Rinse thoroughly until hair feels soft and smooth.
   

Pro Tip: Pair with Pure Forever Blonde Shampoo when stronger toning is needed, or alternate with a non-toning shampoo to customise your blonde maintenance routine.

specs

Brand: Pure Haircare Australia
Product Type: Blonde Toning Conditioner
Hair Type: Blonde, Bleached, Highlighted & Natural Blonde Hair
Hair Concerns: Brassiness, Yellow Tones, Gold Tones, Dullness, Dryness, Damage
Benefits: Toning, Repair, Strengthening, Hydration, Softness, Smoothing, Shine
Key Ingredients: Organic Blue Cypress Oil, Organic Shea Butter, Organic Argan Oil, Organic Melon Oil
Additional Complex: Organic Certified Complex™
Toning Pigments: Blue/Violet
Vegan: Yes
Sulphate Free: Yes
Paraben Free: Yes
Australian Made: Yes
Australian Owned: Yes
Carbon Neutral: Yes

available sizes

• 300ml

• 1000ml (1L)

why you'll love it

Pure Forever Blonde Conditioner combines toning and intensive conditioning in one step, making it ideal for maintaining brighter, cooler blonde hair without sacrificing softness.

Its blue/violet pigments help neutralise unwanted yellow and gold tones, while nourishing organic oils help repair, strengthen and smooth the hair.

Blonde hair is left feeling softer, silkier and more manageable with improved shine and a brighter, more refined finish.

recommended products

Pairs well with Pure Forever Blonde Shampoo - cleanses while depositing blue/violet pigments to help neutralise unwanted yellow and gold tones.

Best finished with Pure Precious Ends - smooths and moisturises the ends while helping protect blonde hair from heat, UV exposure and environmental stress.