Pure · Forever Blonde Shampoo

what it is

Pure Forever Blonde Shampoo is a toning shampoo designed to gently cleanse while neutralising unwanted yellow and gold tones in blonde and grey hair.

Infused with Pure's Organic Certified Complex™, its blue/violet pigments help counteract brassiness and enhance brightness and colour clarity without compromising softness.

Enriched with Organic Blue Cypress Oil, Shea Butter, Argan Oil and Melon Oil, it helps moisturise and rejuvenate blonde hair while leaving it smoother, silkier and more luminous.

key benefits

• Neutralises unwanted yellow and gold tones

• Helps reduce brassiness

• Brightens blonde and grey hair

• Enhances cooler, cleaner-looking blonde tones

• Gently cleanses while toning

• Helps rejuvenate dull blonde hair

• Moisturises while cleansing

• Improves softness and smoothness

• Enhances shine and colour clarity

• Suitable for bleached, highlighted and foiled hair

• Suitable for natural blonde and grey hair

• Blue/violet toning pigments

• Organic Blue Cypress Oil

• Organic Shea Butter

• Organic Argan Oil

• Organic Melon Oil

• Organic Certified Complex™

• Vegan

• Sulphate Free

• Paraben Free

• Australian Made

• Australian Owned

• Carbon Neutral

who it's for

Perfect for blonde or grey hair experiencing unwanted yellow, gold or brassy tones.
Ideal for bleached, highlighted, foiled and natural blonde hair that needs toning while maintaining softness, hydration and shine.

how to use it

1. Apply Forever Blonde Shampoo to wet hair.

2. Massage gently into the scalp and through the lengths.

3. Leave on for 1-3 minutes depending on the level of toning desired.

4. Rinse thoroughly.

5. Follow with Pure Forever Blonde Conditioner.
   

Pro Tip: Adjust the leave-on time depending on how much toning your blonde needs. Regular use helps maintain a cooler, brighter result.

specs

Brand: Pure Haircare Australia
Product Type: Blonde Toning Shampoo
Hair Type: Blonde, Bleached, Highlighted, Foiled & Grey Hair
Hair Concerns: Brassiness, Yellow Tones, Gold Tones, Dullness
Benefits: Toning, Brightening, Cleansing, Hydration, Softness, Shine
Key Ingredients: Organic Blue Cypress Oil, Organic Shea Butter, Organic Argan Oil, Organic Melon Oil
Additional Complex: Organic Certified Complex™
Toning Pigments: Blue/Violet
Vegan: Yes
Sulphate Free: Yes
Paraben Free: Yes
Australian Made: Yes
Australian Owned: Yes
Carbon Neutral: Yes

available sizes

• 300ml

• 1000ml (1L)

why you'll love it

Pure Forever Blonde Shampoo tones blonde hair while still focusing on softness, moisture and shine.
Its blue/violet pigments help neutralise unwanted yellow and gold tones, while nourishing organic oils help prevent blonde hair from feeling stripped or overly dry.
Hair is left feeling clean, soft and smooth with a brighter, cooler and more luminous blonde finish.

recommended products

Pairs well with Pure Forever Blonde Conditioner - continues the toning process while nourishing, strengthening and softening blonde hair.

Best complemented with Pure Precious Ends - smooths and moisturises the ends while helping protect blonde hair from heat, UV exposure and environmental stress.