Pure · Shaping Serum 150ml

what it is

Pure Shaping Serum is a versatile styling serum designed to add body, shine and flexible control while smoothing frizz and enhancing natural texture.

The lightweight, spreadable formula helps define curls and create a polished, natural-looking style without leaving the hair feeling greasy or weighed down. Pure’s Organic Certified Complex™ and Organic Horsetail Extract help smooth, seal and refine the hair while providing protection against humidity, sun and thermal styling.

key benefits

• Adds body and fullness to the hair
• Enhances natural shine
• Smooths and controls frizz
• Defines curls and natural texture
• Provides soft, flexible styling control
• Helps seal and refine the hair
• Lightweight, spreadable formula
• Won't leave hair feeling greasy
• Helps protect against humidity
• Provides thermal styling protection
• Helps protect against sun and environmental exposure
• Contains Organic Horsetail Extract
• Infused with Pure’s Organic Certified Complex™
• Vegan
• Paraben free
• Sulphate free
• Australian made and owned
• Carbon neutral

who it's for

Ideal for all hair types, particularly hair needing additional body, shine, frizz control or curl definition.

It's especially suited to wavy and curly hair when you want to enhance natural texture while maintaining soft, controlled movement rather than a stiff or crunchy finish.

how to use it

Apply a small amount of Pure Shaping Serum to clean, towel-dried hair.

Work evenly through the mid-lengths and ends to smooth frizz, enhance body and define natural texture.

Leave in and style as desired. Allow curls or natural texture to form with soft, flexible control.

specs

Brand: Pure Haircare
Product Type: Styling Serum / Volume Lotion
Size: 150ml
Hair Type: All Hair Types
Hair Concerns: Frizz, Lack of Body, Dullness & Curl Definition
Styling Effect: Body, Control, Definition & Shine
Finish: Smooth & Natural-Looking
Key Ingredient: Organic Horsetail Extract
Key Complex: Organic Certified Complex™
Humidity Protection: Yes
Thermal Protection: Yes
Vegan: Yes
Paraben Free: Yes
Sulphate Free: Yes
Australian Made: Yes
Australian Owned: Yes
Carbon Neutral: Yes

available sizes

· 150ml

why you'll love it

Pure Shaping Serum is an easy multitasker for creating body, shine and controlled texture without weighing the hair down.

Organic Horsetail Extract helps smooth and de-frizz the hair shaft, while Pure’s Organic Certified Complex™ provides a blend of natural plant extracts and oils. The lightweight serum also helps protect against humidity, sun and heat styling, making it a versatile addition to everyday styling.

recommended products

Pairs well with Pure Guardian Angel - apply before heat styling for additional lightweight thermal protection.

Best finished with Pure Halo Spray - for additional body, texture and flexible styling support.