Pure · Up.Lift Volume Shampoo

what it is

Pure Uplift Volume Shampoo is a lightweight volumising cleanser designed to lift and add fullness to fine, flat or fragile hair without weighing it down.

Infused with Pure's Organic Certified Complex™, its nourishing formula gently cleanses while helping hair look fuller, thicker and more vibrant.

Enriched with Organic Buriti Oil, Turmeric Oil and Sunflower Oil, it provides lightweight nourishment, softness and shine while supporting healthy-looking hair and scalp.

key benefits

• Adds lightweight volume and fullness

• Helps fine hair look fuller and thicker

• Gently cleanses without weighing hair down

• Lifts flat and limp hair

• Enhances natural body and movement

• Adds softness and shine

• Nourishes fine and fragile strands

• Helps improve manageability

• Supports healthy-looking hair and scalp

• Ideal for fine, flat or fragile hair

• Organic Buriti Oil

• Organic Turmeric Oil

• Organic Sunflower Oil

• Organic Certified Complex™

• Vegan

• Sulphate Free

• Paraben Free

• Australian Made

who it's for

Perfect for fine, flat, limp or fragile hair needing more volume, fullness and body without heavy conditioning.
Ideal for hair that becomes easily weighed down or lacks natural lift and movement.

how to use it

1. Apply to wet hair.

2. Massage gently into the scalp and roots until a light lather forms.

3. Rinse thoroughly.

4. Repeat if needed.

5. Follow with Pure Uplift Volume Conditioner.
   

Pro Tip: Focus the shampoo around the scalp and roots where excess oil and product build-up can weigh fine hair down and reduce natural volume.

specs

Brand: Pure Haircare Australia
Product Type: Volumising Shampoo
Hair Type: Fine, Flat, Limp & Fragile Hair
Hair Concerns: Lack of Volume, Flat Roots, Fine Hair, Lack of Body
Benefits: Volume, Fullness, Body, Lightweight Cleansing, Softness, Shine
Key Ingredients: Organic Buriti Oil, Organic Turmeric Oil, Organic Sunflower Oil
Additional Complex: Organic Certified Complex™
Vegan: Yes
Sulphate Free: Yes
Paraben Free: Yes
Australian Made: Yes

available sizes

• 300ml

• 1000ml (1L)

why you'll love it

Pure Uplift Volume Shampoo gives fine and flat hair noticeable body without relying on heavy ingredients that can weigh it down.

Its blend of Organic Buriti, Turmeric and Sunflower Oils provides lightweight nourishment and shine while helping hair appear fuller and thicker.

Hair is left feeling fresh, soft and bouncy with natural-looking volume and movement.

recommended products

Pairs well with Pure Uplift Volume Conditioner - lightly conditions and detangles while helping maintain fullness, softness and shine.

Best complemented with Pure Finest Volumising Powder - adds extra root lift, texture and volume when styling fine or flat hair.