Pure · Lamellar Eternity Shampoo

what it is

Pure Lamellar Eternity Shampoo is a targeted bond-repair shampoo designed to strengthen, soften and restore resilience from the very first wash.

Its intelligent Lamellar Sea Science Technology uses ultra-fine layers to deliver bond-reinforcing actives precisely to damage-affected areas of the hair, helping avoid unnecessary product build-up on healthier sections.

Powered by patented Molecular Sea Amino Peptide™ and Pure's Organic Certified Complex, it gently removes excess oils and product build-up while reinforcing the hair's internal structure and preparing it for deeper repair.

key benefits

• Activates targeted bond repair from the first wash

• Helps strengthen and reinforce damaged hair

• Gently removes excess oil and product build-up

• Helps fortify the inner hair structure

• Improves softness and resilience

• Helps reduce breakage

• Prepares hair for deeper repair treatments

• Targets damage-affected areas of the hair fibre

• Suitable for all hair types and textures

• Ideal for dry, dull or damaged hair

• Patented Molecular Sea Amino Peptide™

• Lamellar Sea Science Technology

• Organic Certified Complex

• Vegan

• Sulphate Free

• Paraben Free

• Australian Made

• Australian Owned

• Carbon Neutral

who it's for

Perfect for hair experiencing dryness, dullness, imbalance or early signs of damage and breakage.
Suitable for all hair types and textures, including fine, medium, coarse, straight, wavy, curly and textured hair.

how to use it

1. Apply to wet hair.

2. Massage gently into the scalp and through the lengths to lift away excess oil and product build-up.

3. Rinse thoroughly.

4. Repeat if needed.

5. Follow with Pure Lamellar Eternity Conditioner.

Pro Tip: For the complete repair ritual, follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly and finish with Lamellar Eternity Leave In Treatment.

specs

Brand: Pure Haircare Australia
Product Type: Bond Repair Shampoo
Hair Type: All Hair Types
Hair Concerns: Damage, Breakage, Dryness, Dullness, Weakness
Benefits: Bond Repair, Strengthening, Softness, Resilience, Gentle Cleansing
Key Technologies: Lamellar Sea Science Technology, Patented Molecular Sea Amino Peptide™
Additional Complex: Organic Certified Complex
pH: 4.00 - 6.00
Fragrance: Ocean Kissed - fresh and coastal with delicate notes
Vegan: Yes
Sulphate Free: Yes
Paraben Free: Yes
Australian Made: Yes
Australian Owned: Yes
Carbon Neutral: Yes

available sizes

• 300ml

• 1000ml (1L)

why you'll love it

Pure Lamellar Eternity Shampoo takes a targeted approach to repairing damaged hair rather than simply coating the entire strand.

Its lamellar technology directs treatment towards depleted areas while Molecular Sea Amino Peptide™ helps support damaged regions within the cortex, improving strength, elasticity and cohesion.

The result is freshly cleansed hair that feels softer, stronger and more manageable while being prepared for the next steps in the Lamellar Eternity repair ritual.

recommended products

Pairs well with Pure Lamellar Eternity Conditioner - replenishes and detangles while delivering targeted hydration and repair where the hair needs it most.
Best finished with Pure Lamellar Eternity Leave In Treatment - provides ongoing bond repair, strengthening, hydration and protection against heat, UV and environmental stress.