Pure · Styling Primer 200ml

what it is

Pure Styling Primer 200ml is a lightweight anti-humidity and heat-protection styling primer designed to prepare the hair for faster blow-drying while boosting volume, fullness and style longevity.

Used as a protective base coat before styling, it helps smooth and prepare the hair without heaviness, leaving it perfectly primed for a fuller, longer-lasting blow-dry.

key benefits

• Helps reduce blow-dry time
• Extends the life of your finished style
• Boosts volume and fullness
• Lightweight formula without heaviness
• Primes and prepares hair before styling
• Helps smooth the hair before blow-drying
• Provides heat protection during blow-drying
• Helps protect against humidity
• Protects against UVA, UVB and sun damage
• Helps improve styling control
• Infused with Organic Aloe Vera Extract
• Contains Pure's Organic Certified Complex™
• Vegan
• Paraben free
• Sulphate free
• Australian made and owned
• Carbon neutral

who it's for

Ideal for all hair types, particularly hair that needs additional volume, fullness and longer-lasting styling results.

It's especially useful for anyone who regularly blow-dries their hair and wants to reduce drying time while creating a fuller style without weighing the hair down.

how to use it

Apply Pure Styling Primer to clean, towel-dried hair.

Work evenly through the mid-lengths and ends to create an even base for styling.

Blow-dry and style as desired for added volume, fullness and longer-lasting results.

specs

Brand: Pure Haircare
Product Type: Blow-Dry & Styling Primer
Size: 200ml
Hair Type: All Hair Types
Hair Concerns: Flat Hair, Lack of Volume, Humidity & Heat Styling
Styling Effect: Volume, Fullness & Longer-Lasting Style
Formula: Lightweight
Key Ingredient: Organic Aloe Vera Extract
Key Complex: Organic Certified Complex™
Heat Protection: Yes
Anti-Humidity: Yes
UVA & UVB Protection: Yes
Vegan: Yes
Paraben Free: Yes
Sulphate Free: Yes
Australian Made: Yes
Australian Owned: Yes
Carbon Neutral: Yes

available sizes

· 200ml

why you'll love it

Pure Styling Primer is the perfect first step when you want a faster, fuller and longer-lasting blow-dry.

Its lightweight formula prepares the hair for styling while boosting body and fullness without heaviness. In Pure's four-week user trial, 98% noticed reduced blow-dry time, 92% noticed improved volume and fullness, and 90% agreed their style lasted longer with better hold.

Organic Aloe Vera Extract and Pure's Organic Certified Complex™ provide additional nourishing and protective benefits while the formula helps defend the hair against heat and sun exposure.

recommended products

Pairs well with Pure Guardian Angel - for additional lightweight thermal protection when using hot styling tools after your blow-dry.

Best finished with Pure Halo Spray - for additional volume, texture and flexible styling support.